How Singapore’s Pan Pacific hotels is gearing up for a post-pandemic future
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How the boss of Singapore's Pan Pacific hotels is gearing up for a post-pandemic future
Choe Peng Sum, CEO of Pan Pacific Hotels Group, has been busy launching a slew of hotels around the world. He takes a look into his crystal brawl to predict what the time to come of travel might look like as the earth cautiously reopens.
Choe Peng Sum, CEO of Pan Pacific Hotels Group. (Photograph: Pan Pacific Hotels Group)
16 Jan 2022 05:49AM (Updated: 24 January 2022 02:18PM)
Like many Singaporeans, Choe Peng Sum, the chief executive officer of Pan Pacific Hotels Group, has spent his leisure time over the past two years exploring different parts of the picayune cherry dot.
Choe, who used to travel up to threescore per cent of his time in the days earlier COVID-19, has not left Singapore soil since a business trip to Melbourne in March 2020, he told CNA Luxury. In place of cyclone overseas trips are in-depth explorations of local neighbourhoods, where he takes time to truly immerse himself in the surround – and notice things he had previously been too busy to capeesh.
"During a staycation, as I was walking towards Marina Bay Sands, I began admiring the Helix Bridge. My married woman told me information technology has been effectually for ages simply information technology was new to me every bit it was the get-go time I walked through it," he said with a laugh.
"Similarly, more people are discovering the joys of living local and at the same time are becoming more conscious of the environment. For instance, more people are spending time at the parks, which I must say Singapore has done very well with," he added.
Indeed, going local and environmental consciousness are among the key trends that he believes will drive mail-pandemic travel in time to come. These are also the principals that the Group is rooting its future growth in.
In September 2021, the Singapore-based Group, which comprises three brands – Pan Pacific, Parkroyal Collection and Parkroyal – appear a bold expansion plan beyond the world. Past 2024, information technology volition add xv new backdrop beyond 10 key gateway cities, including London, Kuala Lumpur, Jakarta, Dalian and Hanoi.
It is, in Choe's word, a "contrarian strategy" to increase its room inventory by almost 30 per cent to a full of 15,300 rooms in 48 properties around the world.
"When everyone is slowing down, conserving free energy, and downsizing, we recall that during a crisis, it is actually a great time to look for opportunities," he said, noting that technologies such equally Zoom enabled the team to double down on their efforts in business evolution even though travel has been curbed.
"Nosotros need to proceed growing in the long term and our take on the hospitality industry is that it will be cyclical. In the long run, people demand to travel. As the globe starts to open upwardly, we volition be well-placed in strategic locations to take advantage of returning demand."
"When everyone is slowing down, conserving energy, and downsizing, we remember that during a crunch, it is actually a great time to wait for opportunities." – Choe Peng Sum
A Piece OF SINGAPORE IN LONDON AND JAKARTA
For example, the Grouping unveiled the Pan Pacific London, its flagship hotel in Britain in September. The 237 fundamental mixed-utilise evolution, which is designed by London house PLP Architectures, is not simply centrally located in One Bishopsgate Plaza, information technology is likewise a rock'southward throw from iconic London landmarks like the River Thames, Tower Bridge and St Paul'southward Cathedral.
Over the next three years, the Group will also exist launching Parkroyal Jakarta, Parkroyal Serviced Suites Djakarta and Pan Pacific Jakarta inside the prestigious Thamrin Nine tower in the city.
Securing such prime locations, said Choe, will also let guests smoother access to the kind of authentic experiences that they crave, whether it is shorter commutes to places of historic or cultural significance or proximity to popular dining districts.
"For example at Bishopsgate, you could take a bout of the back streets, explore historic taverns and see history come to life. Before, maybe we used to be so 'rush rush' that there was no time for such activities, merely now, people are increasingly showing appreciation for their surroundings," he said.
It is as well part of the program to spread its openings across a diverse range of geographic locations. "A lot of our new locations are in prime number locations as we are item well-nigh where we plant our flag and where we grow. Future proofing by diversifying is important for the hospitality manufacture, so it is of import that nosotros do non have a concentration risk," Choe added.
The Group is as well leading the way in incorporating sustainable design and green technology in ways that will positively impact its carbon footprint. More than than switching out single employ plastic water bottles for water filters and drinking glass bottles, the Grouping is looking at greening their buildings also for greater free energy savings.
"Hotels burn upward a lot of energy. 1 of the surveys done by the environmental move shows that hotels can burn three times more energy than offices or retail because a hotel is run for 24 hours," he said.
To make the Group's hotels more energy efficient, the team is implementing green solutions where possible. For case at the Parkroyal Collection Pickering, a rainwater catchment system was installed – it can collect 6 million litres of rainwater in a year, enough to fill 2-and-a-half Olympic-sized swimming pools. To cut downward on heating costs, it has heat exchanger systems where heat from air conditioners are channelled to rut upwardly water.
And at the recently renovated Parkroyal Drove Marina Bay, windows were replaced with double-glazed low emissivity glass for better insulation so that less energy is required to cool the rooms.
Striving to be a nothing-waste hotel, Pan Pacific Orchard, slated to launch in March 2023, will not only business firm four heaven gardens but it will also be built with features including a recyclable water organisation, solar cells, a compactor that transforms food waste product into nutrient h2o for the sky gardens and technology to regulate and save free energy such as light, motility and pelting sensors.
The Group has also incorporated staycation-friendly activities at its properties in Singapore for guests who may wish to go on exercising caution by choosing not to travel for the time being. For instance, environmentalists may be interested in signing upwards for light-green architectural tours at Parkroyal Drove Pickering and or the urban subcontract bout at the Parkroyal Collection Marina Bay.
To cater to a growing group of fitness junkies, it has teamed upward with Social club Med to offer fitness classes and has also installed spin bikes at its gyms. Fibre optic lights dot the swimming pool at the Marina Bay hotel so guests can swim at night – and snag pretty photos for social media. There are as well plans to offer bicycles for people to cycle to nearby attractions similar the Marina Barrage.
Choe observed, "In the by, a hotel was for irresolute and a bed, from where you lot zoom off to do your business organisation and then you lot would wing off. Non anymore. People are now more willing to spend time and appreciate the urban center that they visit."
"In the by, a hotel was… from where yous zoom off to do your business so yous would fly off. Not anymore. People are now more willing to spend time and appreciate the city that they visit." – Choe Peng Sum
Source: https://cnalifestyle.channelnewsasia.com/people/pan-pacific-hotels-group-ceo-singapore-298621
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